Predictably Irrational

Predictably Irrational
Dan Ariely
Call Number
English 330 ARI

When it comes to making decisions in our lives, we think we’re in control. We think we’re making smart, rational choices. But are we? From paying for coffee to losing weight, and buying a car to choosing a romantic partner, Dan Ariely explains how to break through these systematic patterns of thought to make better, more financially sound decisions.


What motivates people to make certain choices and to act in certain ways? Why are people more willing to pay cheaper prices for food and clothes, but not for medicine? Why are people more comfortable pinching stationery from work but not petty cash?

Through various social experiments and studies conducted, Dan Ariely exposes the human psyche and why the human mind constantly makes irrational and illogical choices in everyday life.

Check if this title is available at Public Libraries via the online catalogue on the National Library Board’s website.

Recommended by Chen Wanying, NLB librarian

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