• The Speak Mandarin Campaign is led by the Promote Mandarin Council, with the National Heritage Board providing secretariat support.
• The campaign aims to encourage Singaporean Chinese to use Mandarin more in their daily lives, and deepen the people’s understanding of Chinese culture in Singapore.
• The Speak Mandarin Campaign was launched in 1979 by then Prime Minister Lee Kuan Yew.
• Early Chinese immigrants in Singapore came from different parts of China and used different dialects to communicate. The Speak Mandarin Campaign was launched to simplify the language environment of Chinese Singaporeans, strengthen communication and understanding among the various dialect groups, and support the bilingualneducation policy.
• At the end of the 1980s, the Speak Mandarin Campaign focused on raising awareness of Chinese culture and the value of Mandarin. Since 1998, the campaign also encourages younger Singaporean Chinese who are English-educated to use more Mandarin.

The Speak Mandarin Campaign is the most enduring campaign among all the campaigns initiated by the Singapore Government, and has reinvented itself over the years to stay relevant. (Lianhe Zaobao, 19/10/2019)

Since 2019, the Speak Mandarin Campaign’s slogan has been “Speak Mandarin? Yes, I Can”.