Singaporean Mandarin Database

This database contains a collection of Mandarin terms which have cultural, historical or sentimental value unique to Singapore. These terms may be used by Singaporeans in the past or at present. Some of the terms are read in print while others are used in our everyday conversations.

Search
A - Z PINYIN LISTING

打

dǎ

书

shū

to promote a new book

Speech

生活用语

Speech

Share via

to promote a new book

Share via
Speech

生活用语

Speech

释义

动词

宣传新书。

DEFINITION

Verb

To engage in promotional activity for a new book.

由来
  • “打书”源自“打歌”一词。打歌的概念源自台湾，指为新专辑进行宣传、促销等活动。后来，“打歌”这个词逐渐传播到香港、新马及中国大陆。
  • “打”一字有多种不同的解释，“打书”的“打”可以理解为从事某种工作或活动。因此，打书就是从事宣传新书的活动。

ETYMOLOGY
  • The Mandarin term “打书” is derived from the term “打歌”, which is used in Taiwan to describe the activities involved in promoting a new music album, including publicity and sales events. The term subsequently spread to Hong Kong, Singapore, Malaysia and Mainland China.
  • The term “打” has various meanings, one of which is “to be engaged in a specific activity or work”. Hence, the term “打书” means to be engaged in promotional activities for a newly published book.

例句
林得楠也认为作者应该因应时代变迁，走到“台前”与出版社一起打书。网络时代，社交媒体是极好的机遇，作者不应该舍弃机会。（《联合早报》， 23/5/2017）
SAMPLE SENTENCE
Mr Denon Lim believes that authors should change with the times, and engage with the public to promote their books together with their publishers. In the Internet age, social media provides an excellent platform for authors to do so. (Lianhe Zaobao, 23/5/2017).
参考资料
点击查看打书的参考资料
REFERENCES

Click here to view references for to promote a new book

 

 

BACK TO TOP